The company announced the image will be removed by the end of 2020, and a new name will also be announced.
https://www.yahoo.com/news/aunt-jemima- ... 46245.html“We recognize Aunt Jemima’s origins are based on a racial stereotype," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a statement to NBC News. "While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”
Quaker Oats, a subsidiary of PepsiCo, owns the Aunt Jemima brand, which has been around for more than 130 years. The logo features an image of a smiling Black woman that has been criticized for years for depicting a racist stereotype dating back to slavery. The company has made changes to soften the image over the years, including removing the character's kerchief.
Pepsi also said the Aunt Jemima brand will donate $5 million to create "meaningful, ongoing support and engagement in the Black community."