Hi there Quorra! I appreciate your point of view so I have looked into it.
First of all, impossible meats *are* less environmentally devastating than beef.¹ Impossible beef uses a tenth of the water and emits a tenth of the greenhouse gasses to produce, and is far more efficient than raising large animals for 18 to 24 months. It takes one hundred calories of feed for every one calorie you get back in meat. Yes, soy is a monoculture, but it takes far more soy to make beef than to just make soy into protein.
Secondly, impossible meats involve no risk of animal suffering, and that is another reason people choose them.
Lastly, impossible meats are not claimed to be healthier, but there is no question that eating lots of beef and pork is unhealthy.² It's associated with higher risk for type 2 diabetes, coronary heart disease, stroke and colon cancer. A vegetarian diet, with or without impossibles, has a lot of health benefits. Some find it less cruel and it's definitely less taxing on the environment.
But who wants to think about all that woke crap at breakfast? IMO, this is why some have denounced the menu change as, specifically, "woke" - concerned with choices they do not care to think about.
Thanks for inspiring me to learn more about this Quorra!
1. Researchers from Johns Hopkins University found the environmental impact of plant-based meats was much lower than beef for all sustainability metrics studied, looking at greenhouse-gas emissions, blue-water footprint, land use, pesticide use, water quality, and biodiversity impacts.
https://www.frontiersin.org/articles/10 ... 00134/full
2. Red meat consumption linked to increased risk of total, cardiovascular, and cancer mortality
https://www.hsph.harvard.edu/news/press ... mortality/