Quaker to end Aunt Jemima branding

[MonarchMom]

BTW - Cream of Wheat is also making changes. What is up with breakfast foods?

The breakfast food — first manufactured in 1893 — has long been criticized for its use of Rastus, a smiling African-American chef whose name has been shorthand for a derogatory slur against African-American men and whose visage has been criticized for being stereotypically subservient. The character of Rastus has appeared in numerous minstrel shows dating back to the 1800s.

https://www.yahoo.com/entertainment/cre ... 58110.html

[SoFloMom]

I remember being a kid and my grandmother absolutely HATING Aunt Jemima because of the mammy stereotype.
We never ever used it.

I think it’s about damn time.

[Deleted User 670]

I grew-up using Mrs. Butterworths and Aunt Jemima's syrup on my pancakes and waffles. Pretty much these two brands, IIRC, were basically it. Plus, they tasted good IMO. We still use both and because of the taste.

Same with Uncle Ben's Rice and also their beans, which I only recently discovered the latter a few months ago. Again, product is great and the taste to US is worth it.

While I just cannot wrap my mind around this "cancel culture" thing, I will still buy these products I've mentioned because once more, we prefer them. IOW, regardless if the packaging is changed entirely or at least altered, they've still got customers in us.

We used Vermont Maid syrup. I used to call it "Lucy Syrup" I have no clue why though. I buy pure maple syrup. Aunt Jemima's and Mrs. Butterworth's are mostly corn syrup.

That logo could certainly use an update. So I was interested in what’s in this Syrup now and I looked it up. They actually have updated the picture since the one in your picture of the bottle and it looks more like a woman from this era.

And the company used to make the syrup with sugar cane and maple sugar. They sold the company way back and now they only use maple flavoring and other unpronounceable ingredients.

Yeah I know. It hasn't been available in the stores around here for decades. I had to ask my mom what the brand of syrup that she bought that I called Lucy Syrup because I had no clue. All of those corporate brands of syrup aren't even maple Syrup anymore.

[Deleted User 1583]

"uncle ben" was a real black man named ben something who became rich from his high quality rice. they added "uncle" to make the brand sound warmer. you know, family can be trusted sort of thing.

aunt jemima did look racist in vintage ads when she was depicted like the stereotype of the mammy. but her update just looks like a modern black woman. so whatever, IDC. again I don't buy their products any way. who in the hell eats par boiled rice? its gross.

[MonarchMom]

"uncle ben" was a real black man named ben something who became rich from his high quality rice. they added "uncle" to make the brand sound warmer. you know, family can be trusted sort of thing.

aunt jemima did look racist in vintage ads when she was depicted like the stereotype of the mammy. but her update just looks like a modern black woman. so whatever, IDC. again I don't buy their products any way. who in the hell eats par boiled rice? its gross.

'Uncle" was a common form of address used for older Black men because "Sir" and "Mr." were considered to convey too much respect and authority. It is not "warmer" in any way.

[WellPreserved]

"uncle ben" was a real black man named ben something who became rich from his high quality rice. they added "uncle" to make the brand sound warmer. you know, family can be trusted sort of thing.

aunt jemima did look racist in vintage ads when she was depicted like the stereotype of the mammy. but her update just looks like a modern black woman. so whatever, IDC. again I don't buy their products any way. who in the hell eats par boiled rice? its gross.

Who was this rich rice producer? Do we know his last name?

[Lexy]

"uncle ben" was a real black man named ben something who became rich from his high quality rice. they added "uncle" to make the brand sound warmer. you know, family can be trusted sort of thing.

aunt jemima did look racist in vintage ads when she was depicted like the stereotype of the mammy. but her update just looks like a modern black woman. so whatever, IDC. again I don't buy their products any way. who in the hell eats par boiled rice? its gross.

Who was this rich rice producer? Do we know his last name?

Gordon L. Harwell

[Deleted User 1583]

"uncle ben" was a real black man named ben something who became rich from his high quality rice. they added "uncle" to make the brand sound warmer. you know, family can be trusted sort of thing.

aunt jemima did look racist in vintage ads when she was depicted like the stereotype of the mammy. but her update just looks like a modern black woman. so whatever, IDC. again I don't buy their products any way. who in the hell eats par boiled rice? its gross.

'Uncle" was a common form of address used for older Black men because "Sir" and "Mr." were considered to convey too much respect and authority. It is not "warmer" in any way.

well, that's what the company claims. my dad's BFF was our uncle Rich, he wasn't black.

[Della]

"uncle ben" was a real black man named ben something who became rich from his high quality rice. they added "uncle" to make the brand sound warmer. you know, family can be trusted sort of thing.

aunt jemima did look racist in vintage ads when she was depicted like the stereotype of the mammy. but her update just looks like a modern black woman. so whatever, IDC. again I don't buy their products any way. who in the hell eats par boiled rice? its gross.

Who was this rich rice producer? Do we know his last name?

Gordon L. Harwell

He was a Texas food broker. Not Uncle Ben.

https://www.womenshealthmag.com/life/a3 ... al-person/

[Della]

"uncle ben" was a real black man named ben something who became rich from his high quality rice. they added "uncle" to make the brand sound warmer. you know, family can be trusted sort of thing.

aunt jemima did look racist in vintage ads when she was depicted like the stereotype of the mammy. but her update just looks like a modern black woman. so whatever, IDC. again I don't buy their products any way. who in the hell eats par boiled rice? its gross.

'Uncle" was a common form of address used for older Black men because "Sir" and "Mr." were considered to convey too much respect and authority. It is not "warmer" in any way.

well, that's what the company claims. my dad's BFF was our uncle Rich, he wasn't black.

They word it to look like they claim that.

https://web.archive.org/web/20060427094 ... about.aspx