Quaker to end Aunt Jemima branding

[Deleted User 1577]

Does anyone else see a problem with this?

In an effort to combat racism, Americans are taking all Black and Native American faces off of packaging, leaving only White faces lining the isles.

they make up for it by replacing white characters with POC in TV reboots and movies.

When it comes to products it more than likely will be a generic symbol or no symbol at all.

[Deleted User 203]

I grew-up using Mrs. Butterworths and Aunt Jemima's syrup on my pancakes and waffles. Pretty much these two brands, IIRC, were basically it. Plus, they tasted good IMO. We still use both and because of the taste.

Same with Uncle Ben's Rice and also their beans, which I only recently discovered the latter a few months ago. Again, product is great and the taste to US is worth it.

While I just cannot wrap my mind around this "cancel culture" thing, I will still buy these products I've mentioned because once more, we prefer them. IOW, regardless if the packaging is changed entirely or at least altered, they've still got customers in us.

[Deleted User 670]

I think they should throw a shit load of money to Tyler Perry and rename them "Madea's Pancakes" and "Madea's Syrup" with Madea's picture on the package. Replace a make believe black woman of slavery and servitude with a make believe black woman who don't take shit from nobody but will still feed you, lol.

[Deleted User 670]

I grew-up using Mrs. Butterworths and Aunt Jemima's syrup on my pancakes and waffles. Pretty much these two brands, IIRC, were basically it. Plus, they tasted good IMO. We still use both and because of the taste.

Same with Uncle Ben's Rice and also their beans, which I only recently discovered the latter a few months ago. Again, product is great and the taste to US is worth it.

While I just cannot wrap my mind around this "cancel culture" thing, I will still buy these products I've mentioned because once more, we prefer them. IOW, regardless if the packaging is changed entirely or at least altered, they've still got customers in us.

We used Vermont Maid syrup. I used to call it "Lucy Syrup" I have no clue why though. I buy pure maple syrup. Aunt Jemima's and Mrs. Butterworth's are mostly corn syrup.

[DSamuels]

That isn’t the history. They modeled her after a real person.
She was a white stage actress that used to perform in blackface.

That’s where the “Aunt Jemima” name came from. Her face was from Nancy Green, a black woman from Kentucky.

[Lemons]

I grew-up using Mrs. Butterworths and Aunt Jemima's syrup on my pancakes and waffles. Pretty much these two brands, IIRC, were basically it. Plus, they tasted good IMO. We still use both and because of the taste.

Same with Uncle Ben's Rice and also their beans, which I only recently discovered the latter a few months ago. Again, product is great and the taste to US is worth it.

While I just cannot wrap my mind around this "cancel culture" thing, I will still buy these products I've mentioned because once more, we prefer them. IOW, regardless if the packaging is changed entirely or at least altered, they've still got customers in us.

We used Vermont Maid syrup. I used to call it "Lucy Syrup" I have no clue why though. I buy pure maple syrup. Aunt Jemima's and Mrs. Butterworth's are mostly corn syrup.

That logo could certainly use an update. So I was interested in what’s in this Syrup now and I looked it up. They actually have updated the picture since the one in your picture of the bottle and it looks more like a woman from this era.

And the company used to make the syrup with sugar cane and maple sugar. They sold the company way back and now they only use maple flavoring and other unpronounceable ingredients.

[MonarchMom]

Does anyone else see a problem with this?

In an effort to combat racism, Americans are taking all Black and Native American faces off of packaging, leaving only White faces lining the isles.

Are there a lot of "white" faces on products these days? I guess I have not noticed or don't buy a lot of products that use faces for branding. I can only think of Betty Crocker, from the 1920's, who was depicted as a home maker but not a servant. And her image has become less "white" over time to appeal to a broader audience.

I'm sure there are more, but none I can think of that are demeaning in the way the Aunt Jemima image has been over the years.

[Frau Holle]

Does anyone else see a problem with this?

In an effort to combat racism, Americans are taking all Black and Native American faces off of packaging, leaving only White faces lining the isles.

Are there a lot of "white" faces on products these days? I guess I have not noticed or don't buy a lot of products that use faces for branding. I can only think of Betty Crocker, from the 1920's, who was depicted as a home maker but not a servant. And her image has become less "white" over time to appeal to a broader audience.

I'm sure there are more, but none I can think of that are demeaning in the way the Aunt Jemima image has been over the years.

There’s Mr Clean, and the Sunscreen Baby, The Pringles guy, Sarah Lee, Chef Boyardee, the Sunmaid Raisins girl... the list goes on and on.



Are all the PoC logos racist and all the white ones are ok?

[Pjmm]

Does anyone else see a problem with this?

In an effort to combat racism, Americans are taking all Black and Native American faces off of packaging, leaving only White faces lining the isles.

Are there a lot of "white" faces on products these days? I guess I have not noticed or don't buy a lot of products that use faces for branding. I can only think of Betty Crocker, from the 1920's, who was depicted as a home maker but not a servant. And her image has become less "white" over time to appeal to a broader audience.

I'm sure there are more, but none I can think of that are demeaning in the way the Aunt Jemima image has been over the years.

There’s Mr Clean, and the Sunscreen Baby, The Pringles guy, Sarah Lee, Chef Boyardee, the Sunmaid Raisins girl... the list goes on and on.



Are all the PoC logos racist and all the white ones are ok?

I heard Boyardee was a phonetic spelling of the founders name which was Italian. Boradi or something like that. It comes down to this. Quaker wants to sell syrup. If they believe Aunt Jemina is outdated and no one will buy it they'll change the image. It's just a marketing strategy not an attempt at social justice. I use whatever brand doesn't have high fructose corn syrup which I think is Log Cabin. Another marketing strategy I'm sure but it works. Its like Camel cigarettes getting rid of the Joe Camel cartoon due to pressure and lawsuits. I'm sure Quaker doesn't want to see that happen either.

[MonarchMom]

Does anyone else see a problem with this?

In an effort to combat racism, Americans are taking all Black and Native American faces off of packaging, leaving only White faces lining the isles.

Are there a lot of "white" faces on products these days? I guess I have not noticed or don't buy a lot of products that use faces for branding. I can only think of Betty Crocker, from the 1920's, who was depicted as a home maker but not a servant. And her image has become less "white" over time to appeal to a broader audience.

I'm sure there are more, but none I can think of that are demeaning in the way the Aunt Jemima image has been over the years.

There’s Mr Clean, and the Sunscreen Baby, The Pringles guy, Sarah Lee, Chef Boyardee, the Sunmaid Raisins girl... the list goes on and on.



Are all the PoC logos racist and all the white ones are ok?

That is a lot! And, as I suspected, I don't buy any of those items...

I don't know if "all the PoC" depictions are racist, but Aunt Jemima and Uncle Ben were both based on ideas of Black people as enslaved or servants. So people do find them insulting. It was common in the South to call an older Black man "Uncle" because "Sir" was considered too formal and conveyed too much respect. It is not a term of endearment.